THERE ARE TWO WAYS TO EXPRESS THROUGH A PICTURE,
ONE IS CAPTURING A MOMENT AS IT IS AND THE OTHER IS CREATING A PICTURE.
THE SECOND WAY REQUIRES ONE TO VISUALISE THE PICTURE BEFORE SHOOTING.
FOR THAT YOU HAVE TO PLAY IN YOUR IMAGINATION WITH COLOURS, LIGHTING, MOOD, RIGHT ELEMENTS, PUTTING EVERY LITTLE,
AND PATIENTLY WAITING FOR IT TO BE AESTHETICALLY BLESSED. THE PHOTOGRAPHER IN ME EXPRESSES THIS WAY.
YES I LIKE THINKING THROUGH THINGS, DELIBERATING ON THEM
AND CREATING SOMETHING THAT IS MEANINGFUL ENOUGH TO DESERVE MY OWN RESPECT. MY CAMERA IS MY GPS AND IT TAKES ME EVERYWHERE.
THEY SAY I HAVE A STYLE OF PHOTOGRAPHY IN WHICH THE MESSAGE STANDS OUT BOLDLY IN THE MIDDLE OF CHAOS.
ACTUALLY THAT’S THE WAY I LOOK AT LIFE. TO ME THE STRONG ALWAYS STANDS OUT IN THE MIDDLE OF CHAOS.
I TRULY BELIEVE THAT IF THERE ARE NO CHALLENGES, THE EXTRAORDINARY WON’T HAPPEN.
AND THAT’S WHY I ENJOY PROJECTS THAT ARE NOT SUCH A SMOOTH RIDE. MY SHOOT JOURNEY DOESN’T HAVE A BIAS,
I’M EQUALLY ATTACHED TO THE BEGINNING, THE MIDDLE AND THE OUTCOME.
THE PROCESS OF DETAILING IT OUT RIGHT FROM PRE-PRODUCTION TO THE FINAL PRODUCT IS EXCEPTIONALLY GRATIFYING.
PEOPLE SAY I GET A HIGH OUT IT. NAH! FOR ME IT’S JUST ‘BALANCE’.
PHOTOGRAPHY IS MY FIRST LOVE, THAT’S WHY PROBABLY MY ENERGY IS ALWAYS PUMPING POSITIVITY
BOTH INFRONT OF CAMERA AND BEHIND IT. I FEEL I BECOME A CHILD, FULL OF CURIOSITY AND ANTICIPATION ABOUT POSSIBILITIES.
I LIKE TO SPEND ALL MY TIME AND EFFORT IN PLANNING BEFORE THE SHOOT,
SO THAT WHEN WE GO ON THE FLOOR IT FEELS AS IF EVERYTHING IS RIGGED IN OUR FAVOUR.
LOVE IS EFFORTLESS, YET IT REQUIRES ALL THE EFFORT, THAT IS THE KIND OF CONNECTION I HAVE WITH PHOTOGRAPHY.
I HAVE HAD THE HONOR OF WORKING ON SOME VERY INTERESTING BRANDS.
LIKE MCDONALDS, COKE, SAMSUNG, HP, VISTARA, SPICE JET, DEL MONTE, DABUR, NUMERO UNO, LEVIS, TATA,
GODREJ, AIRTEL, PANASONIC, HAVELLS, YATRA, NOKIA, MARUTI ETC.
IT’S BEEN A WILD RIDE AND CAN’T BE GRATEFUL ENOUGH FOR THE ACCOLADES I HAVE WON ON THE WAY.
CANNES, SPIKE, AAAI, THE WORK, ASIA PACIFIC TO NAME A FEW.
BUT TO ME THE BEST PART ABOUT MY WORK IS THE CANVAS
IT GIVES ME TO PLAY WITH POSSIBILITIES.
