ADVERTISING IS SOMETHING YOU HATE TO LOVE.
IT IS LIKE A ‘GERM’ THAT HAS BEEN INFUSED IN YOUR VEINS AND YOU’LL TIRE YOURSELF IF YOU TRY TO TAKE IT OUT.
IT IS LIKE A ‘GERM’ THAT HAS BEEN INFUSED IN YOUR VEINS AND YOU’LL TIRE YOURSELF IF YOU TRY TO TAKE IT OUT.
I THINK ADVERTISING PREPARES YOU FOR LIFE.
IT TEACHES THE VALUE OF EFFECTIVE COMMUNICATION.
I HAVE A NATURAL INCLINATION TO OBSERVE WHAT MOVES PEOPLE.
MY LOVE FOR UNDERSTANDING THE PSYCHE OF SOCIETY HAS MADE ME A SEMI-PHILOSOPHER (AT LEAST I LIKE TO BELIEVE SO)
AND FOUND ME A HAPPY PLACE IN THE CREATIVE SIDE OF ADVERTISING.
IT HAS ALSO HELPED ME CREATE SOME MEANINGFUL WORK BASED ON HUMAN INSIGHT
AS AN ART DIRECTOR AND CREATIVE DIRECTOR.
IN MY ADVERTISING STINT, I HAVE WORKED IN LEADINGS ADVERTISING AGENCIES OF INDIA
LIKE MCCAN, REDIFUSION, LOWE AND LEO BURNETT
AND CREATED BRAND COMMUNICATIONS ACROSS TV, PRESS, RADIO, OUTDOOR, ONLINE, SOCIAL ENGAGEMENT,
DIGITAL EXPERIENTIAL, PRODUCT AND SERVICE INNOVATION.
SOME OF THE BRANDS I HAVE LAUNCHED AND BUILT OVER YEARS INCLUDE MCDONALD’S, COKE, SAMSUNG,
MINUTE MAID, MARUTI, CHEVY, AIRTEL, UNINOR, FEVER 104, GREENPLY.
IT TEACHES THE VALUE OF EFFECTIVE COMMUNICATION.
I HAVE A NATURAL INCLINATION TO OBSERVE WHAT MOVES PEOPLE.
MY LOVE FOR UNDERSTANDING THE PSYCHE OF SOCIETY HAS MADE ME A SEMI-PHILOSOPHER (AT LEAST I LIKE TO BELIEVE SO)
AND FOUND ME A HAPPY PLACE IN THE CREATIVE SIDE OF ADVERTISING.
IT HAS ALSO HELPED ME CREATE SOME MEANINGFUL WORK BASED ON HUMAN INSIGHT
AS AN ART DIRECTOR AND CREATIVE DIRECTOR.
IN MY ADVERTISING STINT, I HAVE WORKED IN LEADINGS ADVERTISING AGENCIES OF INDIA
LIKE MCCAN, REDIFUSION, LOWE AND LEO BURNETT
AND CREATED BRAND COMMUNICATIONS ACROSS TV, PRESS, RADIO, OUTDOOR, ONLINE, SOCIAL ENGAGEMENT,
DIGITAL EXPERIENTIAL, PRODUCT AND SERVICE INNOVATION.
SOME OF THE BRANDS I HAVE LAUNCHED AND BUILT OVER YEARS INCLUDE MCDONALD’S, COKE, SAMSUNG,
MINUTE MAID, MARUTI, CHEVY, AIRTEL, UNINOR, FEVER 104, GREENPLY.
AND I HAVE BEEN LUCKY TO HAVE WORKED WITH
SOME TALENTED PEOPLE OF ADVERTISING LIKE NITESH TIWARI, V. SUNIL, SAINATH SARABAN, AJAY GEHLOT AND POPS.
I TRULY BELIEVE THAT BRAND-BUILDING IN THE POST-DIGITAL WORLD
IS ABOUT IMPACTFUL, INSIGHT-DRIVEN BRAND COMMUNICATION AND DELIGHTFUL, USER-CENTRIC DIGITAL EXPERIENCES.
I’M PARTICULARLY EXCITED WHEN AGENCIES AND BRANDS TEAM UP IN FULL FAITH
AND ALLOW THE STORYTELLING TO HAPPEN IN INNOVATIVE WAYS.
SOME TALENTED PEOPLE OF ADVERTISING LIKE NITESH TIWARI, V. SUNIL, SAINATH SARABAN, AJAY GEHLOT AND POPS.
I TRULY BELIEVE THAT BRAND-BUILDING IN THE POST-DIGITAL WORLD
IS ABOUT IMPACTFUL, INSIGHT-DRIVEN BRAND COMMUNICATION AND DELIGHTFUL, USER-CENTRIC DIGITAL EXPERIENCES.
I’M PARTICULARLY EXCITED WHEN AGENCIES AND BRANDS TEAM UP IN FULL FAITH
AND ALLOW THE STORYTELLING TO HAPPEN IN INNOVATIVE WAYS.
WHEN IT COMES TO ADVERTISING,
IT HAS NEVER BEEN WORK FOR ME, IT HAS ALWAYS BEEN FREEDOM.
IT HAS NEVER BEEN WORK FOR ME, IT HAS ALWAYS BEEN FREEDOM.
IF YOU ASK ME TO SHOWCASE
MY 10 BEST WORKS,
IT WOULD BE IMPOSSIBLE.
SO HOPE YOU HAVE TIME ON YOUR SIDE.
HAPPY BROWSING
THROUGH FOOD, FASHION, LIFESTYLE, PRODUCT,
SERVICE, FILMS & DESIGN.
- CATEGORY – FOOD AND BEVERAGES
Desserts to die for
Challenge
To launch a new range
of desserts in Mcdonalds.
Insight
Saints and Sinners,
all are always fighting for the taste of heaven.
Result
Families came together to enjoy
this heavenly experience.
Also indulged in similar ice cream
play on the face.
Happy Price Menu
Challenge
Targeting young kids with
limited pocket money
so that they replace canteen food
with McDonalds.
Insight
Replacing boring food of canteens
with fun food.
Result
McDonalds became the
new college canteen.
winter collection
Challenge
Launch of ice-creams in winters to
Announce ice-creams are not just for summers.
Insight
Announce a new season launch of
ice cream like they launch a new season
fashion launch.
Result
People took to ice cream in winter.
Chicken nuggets
Challenge
To launch chicken nuggets as a fun food.
Insight
In the box, there were odd number of nuggets. After equal
division between two people, everyone eyes
the extra one.
Result
It was intractive so people started odering
it as an add on.
25 Rs.
Challenge
The task was to increase footfall in MConalds.
Insight
How a complete meal can be Pocket friendly.
Result
Increase in footfall overnight.
PET POOJA
Challenge
A McDonalds burger was considered a snack, the task
was to make it a meal in the mind of consumer.
Insight
McDonalds fills you like a meal.
Result
Slowly people started visiting McDonalds
for lunch and dinner
MC FLURRY
Challenge
Launch of a new flavor.
Insight
Fusion of two flavors.
Result
It became a top of mind dessert option.
WINTER COLLECTION
Challenge
Launch of ice-creams in winters to
Announce ice-creams are not just for summers.
Insight
Announce a new season launch of
Ice creams like they launch a new season
fashoin launch.
Result
People took to ice creams in winter.
KABAB EXPRESS
Challenge
Establish indian food as a fast food (Indian recipes served as
fast as any Mcdonald’s or Kfc).
Insight
Enjoy the indian food in two minutes.
Result
Became popular in no time. Customers were
pleasantly surprised they were getting
non-veg curries in two minutes.
FARM PICK
Challenge
Creating a difference in regular fruit juice and organic fruit juice.
Insight
As fresh as plucking from your own farm.
Result
Created the relevance noise and sale.
COCA COLA
Challenge
Making coke a food partner with whatever you order.
Burger+coke, Fries+coke, Samosa+coke
Insight
Indian taste buds like liquid in their meal. They don’t
like dry. That’s why we are fond of curries. Hence
gulp down any meal with a coke.
RESULT
It became a famous combo partner in no time.
TGI FRIDAYS
Challenge
To handle competition, to have a committed audience.
To introduce happy hour.
Buy one. Get one.
IDEA
Introduced an activity- to have two drinks together
And win another round absolutely free.
Result
Became the new hangout for youngsters,
Not just fridays, all days.
YO CHINA
Challenge
To introduce fast food Chinese
chain of restaurant first time in India.
INSIGHT
Serving authentic Chinese food in a jiffy.
Result
The chain grew in no time. Became the biggest
fast food Chinese chain.
- CATEGORY – FASHION
WRANGLER COLORFUL JEANS
Challenge
To launch a new range of colorful jeans.
IDEA
To create love of denim. Moving on from basic
blue to other colors.
Result
Every youngster aspired for at least one color in them
wordrobe. Become a rage in girls.
LEVI’S
Challenge
To establish that this denim is mentally comfortable.
IDEA
Trial room is the most comfortable place to see
yourself in different poses. Used that parallel
to explain some mental comfort.
Result
Everybody wanted to try Levi’s once at least.
COTSTYLE
Challenge
To launch outdoor t-shirts.
IDEA
To build a sporty imagery in outdoor life.
Result
A new category was created.
STONE CRAFT
Challenge
To launch white gold as the most premium jewellery
category in a woman’s head.
IDEA
So beautiful. makes every woman shine.
Result
Brought a bling in every woman’s eye.
JD INSTITUTE OF FASHION TECHNOLOGY
Challenge
To inspire youngsters to choose the right stream
according to their character.
IDEA
There is a difference between what parents & world
want them to be & what they truly are.
Result
It brought some serious thinking both in parent’s
and student’s mind while choosing.
- CATEGORY – LIFESTYLE
- CATEGORY – PRODUCT
- CATEGORY – SERVICE
FILMS
![](https://mukulraut.in/wp-content/uploads/2021/01/Layer-32-copy.png")
Design
THAT WAS MY ADVERTISING SIDE.
THANK YOU FOR YOUR PATIENCE
MUKUL RAUT
- mukulraut@gmail.com
- +91 9818572372
- Mumbai
- B-308, Raj Villa,
- Mathre Road,
- Borivali West,
- Mumbai - 400103
- Delhi
- D-591,
- Ground Floor,
- C. R. Park,
- Delhi - 110019