ADVERTISING IS SOMETHING YOU HATE TO LOVE.
IT IS LIKE A ‘GERM’ THAT HAS BEEN INFUSED IN YOUR VEINS AND YOU’LL TIRE YOURSELF IF YOU TRY TO TAKE IT OUT.
I THINK ADVERTISING PREPARES YOU FOR LIFE.
IT TEACHES THE VALUE OF EFFECTIVE COMMUNICATION.
I HAVE A NATURAL INCLINATION TO OBSERVE WHAT MOVES PEOPLE.
MY LOVE FOR UNDERSTANDING THE PSYCHE OF SOCIETY HAS MADE ME A SEMI-PHILOSOPHER (AT LEAST I LIKE TO BELIEVE SO)
AND FOUND ME A HAPPY PLACE IN THE CREATIVE SIDE OF ADVERTISING.
IT HAS ALSO HELPED ME CREATE SOME MEANINGFUL WORK BASED ON HUMAN INSIGHT
AS AN ART DIRECTOR AND CREATIVE DIRECTOR.
IN MY ADVERTISING STINT, I HAVE WORKED IN LEADINGS ADVERTISING AGENCIES OF INDIA
LIKE MCCAN, REDIFUSION, LOWE AND LEO BURNETT
AND CREATED BRAND COMMUNICATIONS ACROSS TV, PRESS, RADIO, OUTDOOR, ONLINE, SOCIAL ENGAGEMENT,
DIGITAL EXPERIENTIAL, PRODUCT AND SERVICE INNOVATION.
SOME OF THE BRANDS I HAVE LAUNCHED AND BUILT OVER YEARS INCLUDE MCDONALD’S, COKE, SAMSUNG,
MINUTE MAID, MARUTI, CHEVY, AIRTEL, UNINOR, FEVER 104, GREENPLY.
AND I HAVE BEEN LUCKY TO HAVE WORKED WITH
SOME TALENTED PEOPLE OF ADVERTISING LIKE NITESH TIWARI, V. SUNIL, SAINATH SARABAN, AJAY GEHLOT AND POPS.
I TRULY BELIEVE THAT BRAND-BUILDING IN THE POST-DIGITAL WORLD
IS ABOUT IMPACTFUL, INSIGHT-DRIVEN BRAND COMMUNICATION AND DELIGHTFUL, USER-CENTRIC DIGITAL EXPERIENCES.
I’M PARTICULARLY EXCITED WHEN AGENCIES AND BRANDS TEAM UP IN FULL FAITH
AND ALLOW THE STORYTELLING TO HAPPEN IN INNOVATIVE WAYS.
WHEN IT COMES TO ADVERTISING,
IT HAS NEVER BEEN WORK FOR ME, IT HAS ALWAYS BEEN FREEDOM.

IF YOU ASK ME TO SHOWCASE
MY 10 BEST WORKS,
IT WOULD BE IMPOSSIBLE.
SO HOPE YOU HAVE TIME ON YOUR SIDE.

HAPPY BROWSING

THROUGH FOOD, FASHION, LIFESTYLE, PRODUCT,
SERVICE, FILMS & DESIGN.

  • CATEGORY – FOOD AND BEVERAGES
McDonald's Desserts Captured by Mukul Raut

Desserts to die for

Challenge

To launch a new range
of desserts in Mcdonalds.

Insight

Saints and Sinners,
all are always fighting for the taste of heaven.

Result

Families came together to enjoy
this heavenly experience.
Also indulged in similar ice cream
play on the face.

McDonald's Leo Burnett Shoot by Mukul Raut
McDonald's Chocolate Deserts Shoot by Mukul Raut
McDonald's Happy Price Menu Shot by Mukul Raut

Happy Price Menu

Challenge

Targeting young kids with
limited pocket money
so that they replace canteen food
with McDonalds.

Insight

Replacing boring food of canteens
with fun food.

Result

McDonalds became the
new college canteen.

McDonald's Photography by Mukul Raut
McDonalds Campaign Shoot by Mukul Raut

winter collection

Challenge

Launch of ice-creams in winters to
Announce ice-creams are not just for summers.

Insight

Announce a new season launch of
ice cream like they launch a new season
fashion launch.

Result

People took to ice cream in winter.

McDonald's Shot by Mukul Raut
McDonald's Shot by Mukul Raut

Chicken nuggets

Challenge

To launch chicken nuggets as a fun food.

Insight

In the box, there were odd number of nuggets. After equal
division between two people, everyone eyes
the extra one.

Result

It was intractive so people started odering
it as an add on.

McDonald's Captured by Mukul Raut
McDonald's Captured by Mukul Raut
McDonald's Clicked by Mukul Raut

25 Rs.

Challenge

The task was to increase footfall in MConalds.

Insight

How a complete meal can be Pocket friendly.

Result

Increase in footfall overnight.

McDonald's Snapped by Mukul Raut
McDonald's Campaign by Mukul Raut
McDonald's Photoshoot by Mukul Raut

PET POOJA

Challenge

A McDonalds burger was considered a snack, the task
was to make it a meal in the mind of consumer.

Insight

McDonalds fills you like a meal.

Result

Slowly people started visiting McDonalds
for lunch and dinner

McDonald's Snapped by Mukul Raut
McDonald's Shoot by Mukul Raut

MC FLURRY

Challenge

Launch of a new flavor.

Insight

Fusion of two flavors.

Result

It became a top of mind dessert option.

McDonald's Captured by Mukul Raut
McDonald's Clicked by Mukul Raut
McDonald's Captured by Mukul Raut
McDonald's Snapped by Mukul Raut
McDonald's Campaign by Mukul Raut
McDonald's Photography by Mukul Raut
McDonald's Desserts Clicked by Mukul Raut
McDonald's Desserts Covered by Mukul Raut

WINTER COLLECTION

Challenge

Launch of ice-creams in winters to
Announce ice-creams are not just for summers.

Insight

Announce a new season launch of
Ice creams like they launch a new season
fashoin launch.

Result

People took to ice creams in winter.

McDonald's Shoot by Mukul Raut
McDonald's Shot by Mukul Raut
McDonald's McFlurry Clicked by Mukul Raut
McDonald's Shoot by Mukul Raut
McDonald's Covered by Mukul Raut
McDonald's Snapped by Mukul Raut
McDonald's Shoot by Mukul Raut
McDonald's Captured by Mukul Raut
McDonald's Shot by Mukul Raut
McDonald's Snapped by Mukul Raut
McDonald's Captured by Mukul Raut
McDonald's Campaign by Mukul Raut

KABAB EXPRESS

Challenge

Establish indian food as a fast food (Indian recipes served as
fast as any Mcdonald’s or Kfc).

Insight

Enjoy the indian food in two minutes.

Result

Became popular in no time. Customers were
pleasantly surprised they were getting
non-veg curries in two minutes.

McDonald's Shoot by Mukul Raut
Farm-Pik Captured by Mukul Raut
Farm-Pik Shoot by Mukul Raut

FARM PICK

Challenge

Creating a difference in regular fruit juice and organic fruit juice.

Insight

As fresh as plucking from your own farm.

Result

Created the relevance noise and sale.

COCA COLA

Challenge

Making coke a food partner with whatever you order.
Burger+coke, Fries+coke, Samosa+coke

Insight

Indian taste buds like liquid in their meal. They don’t
like dry. That’s why we are fond of curries. Hence
gulp down any meal with a coke.

RESULT

It became a famous combo partner in no time.

Coca-Cola Clicked by Mukul Raut
Coca-Cola Covered by Mukul Raut
Coca-Cola Snapped by Mukul Raut
Coca-Cola Shoot by Mukul Raut
Minute Maid Captured by Mukul Raut
Minute Maid Clicked by Mukul Raut
Minute Maid Covered by Mukul Raut
Minute Maid Snapped by Mukul Raut
Happy Hours Clicked by Mukul Raut
Happy Hours Captured by Mukul Raut
TGI Captured by Mukul Raut

TGI FRIDAYS

Challenge

To handle competition, to have a committed audience.
To introduce happy hour.
Buy one. Get one.

IDEA

Introduced an activity- to have two drinks together
And win another round absolutely free.

Result

Became the new hangout for youngsters,
Not just fridays, all days.

Yo! China Captured by Mukul Raut
Yo! China Clicked by Mukul Raut
Yo! Chinese Snapped by Mukul Raut
Yo! Chinese Snapped by Mukul Raut

YO CHINA

Challenge

To introduce fast food Chinese
chain of restaurant first time in India.

INSIGHT

Serving authentic Chinese food in a jiffy.

Result

The chain grew in no time. Became the biggest
fast food Chinese chain.

Acti Life Snapped by Mukul Raut
Acti Life Clicked by Mukul Raut
  • CATEGORY – FASHION
Wrangler Cllicked by Mukul Raut
Wrangler Captured by Mukul Raut

WRANGLER COLORFUL JEANS

Challenge

To launch a new range of colorful jeans.

IDEA

To create love of denim. Moving on from basic
blue to other colors.

Result

Every youngster aspired for at least one color in them
wordrobe. Become a rage in girls.

Wrangler Shot by Mukul Raut
Levi's Shooting by Mukul Raut
Levi's Snapped by Mukul Raut
Levi's Shot by Mukul Raut

LEVI’S

Challenge

To establish that this denim is mentally comfortable.

IDEA

Trial room is the most comfortable place to see
yourself in different poses. Used that parallel
to explain some mental comfort.

Result

Everybody wanted to try Levi’s once at least.

Cotstyle Captured by Mukul Raut
Cotstyle Campaign by Mukul Raut

COTSTYLE

Challenge

To launch outdoor t-shirts.

IDEA

To build a sporty imagery in outdoor life.

Result

A new category was created.

Sunjewels Clicked by Mukul Raut
Sunjewels Shoot by Mukul Raut
Stone Craft Captured by Mukul Raut
Stone Craft Clicked by Mukul Raut

STONE CRAFT

Challenge

To launch white gold as the most premium jewellery
category in a woman’s head.

IDEA

So beautiful. makes every woman shine.

Result

Brought a bling in every woman’s eye.

Stone Craft Shooting by Mukul Raut
Stone Craft Covered by Mukul Raut
JD Institute Captured by Mukul Raut
JD Institute Covered by Mukul Raut

JD INSTITUTE OF FASHION TECHNOLOGY

Challenge

To inspire youngsters to choose the right stream
according to their character.

IDEA

There is a difference between what parents & world
want them to be & what they truly are.

Result

It brought some serious thinking both in parent’s
and student’s mind while choosing.

  • CATEGORY – LIFESTYLE
Man Force Captured by Mukul Raut
Man Force Clicked by Mukul Raut
Man Force Shoot by Mukul Raut
Wild Stone Captured by Mukul Raut
Wild Stone Clicked by Mukul Raut
Pioneer Park Clicked by Mukul Raut
Pioneer Park Captured by Mukul Raut
Pioneer Park Snapped by Mukul Raut
Unitech Pioneer Park Shot by Mukul Raut
Pioneer Park Captured by Mukul Raut
Pioneer Park Shot by Mukul Raut
Unitech Aspen Green Captured by Mukul Raut
Aspen Green Clicked by Mukul Raut
Aspen Green Captured by Mukul Raut
Pioneer Urban Captured by Mukul Raut
Pioneer Urban Clicked by Mukul Raut
Pioneer Urban Snapped by Mukul Raut
Nolte Captured by Mukul Raut
Nolte Clicked by Mukul Raut
Mark David Captured by Mukul Raut
Mark David Clicked by Mukul Raut
Mark David Shot by Mukul Raut
Elle Decor Captured by Mukul Raut
Elite Lifestyle Snaped by Mukul Raut
  • CATEGORY – PRODUCT
HP Printer Captured by Mukul Raut
HP Printer Clicked by Mukul Raut
HP Printer Shot by Mukul Raut
HP Printer Covered by Mukul Raut
HP Printer Photography by Mukul Raut
Maxo Captured by Mukul Raut
Stabilo Captured by Mukul Raut
Stabilo Covered by Mukul Raut
Stabilo Clicked by Mukul Raut
ED Captured by Mukul Raut
Lotus Captured by Mukul Raut
Lotus Clicked by Mukul Raut
Lotus Shot by Mukul Raut
Lotus Photography by Mukul Raut
Nirlife Captured by Mukul Raut
Nirlife Clicked by Mukul Raut
Nirlife Oneuse Clicked by Mukul Raut
Oneuse Shot by Mukul Raut
Nirlife Covered by Mukul Raut
Oneuse Captured by Mukul Raut
Rotomac Captured by Mukul Raut
Rotomac Clicked by Mukul Raut
  • CATEGORY – SERVICE
Delhi Daredevils Captured by Mukul Raut
Federal Bank Shoot by Mukul Raut
Federal Bank Snapped by Mukul Raut
Breast Sutra Captured by Mukul Raut
Shatayu Captured by Mukul Raut
Shatayu Covered by Mukul Raut
Shatayu Clicked by Mukul Raut
Shatayu Shot by Mukul Raut
Yatra.com Captured by Mukul Raut
Yatra.com Clicked by Mukul Raut
Yatra.com Snapped by Mukul Raut
Yatra.com Shoot by Mukul Raut
Yatra.com Covered by Mukul Raut
You Broadband Captured by Mukul Raut
You Broadband Clicked by Mukul Raut
FILMS

FILMS

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Design

Design